Belonging to the brand : why community is the last great marketing strategy

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Belonging to the brand : why community is the last great marketing strategy

Statement of Responsibility

Author(s)

Schaefer, Mark W. - Personal Name

Grade (for Thesis)

Edition

Call Number

658.8343 Sch b

ISBN/ISSN

9781733553391

Subject(s)

MARKETING
MARKETING RESEARCH
Branding (Marketing)
Marketing Recherche

Classification

658.8343

Series Title

GMD

Text

Language

Publisher

Mark Schaefer

Publishing Year

2023

Publishing Place

United States of America

Collation

267 p. ; 22 cm.

Specific Detail Info

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