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Subject :
"MARKET SEGMENTATION"
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
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: Kim, W. Chan -
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Author(s)
: Mauborgne, Renee - Kim, W. Chan -
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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: Mauborgne, Renee - Kim, W. Chan -
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